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Email is the greenest

Over the last decade email has come to replace many forms of traditional communication. More and more of the same old messages you are used to are being delivered online.  This concept should be...

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Interactive advertising in New Zealand grows like jack’s beanstalk

Which was the only one of nine advertising sectors in NZ to increase its revenue in 2009?  Online ad spend in NZ increased from $193m in 2008 to $214m in 2009, and its share of overall advertising grew...

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Do email metrics need to be standardised?

We think that the email marketing industry needs standard reporting and metrics. Right now, it’s impossible to compare and benchmark response and deliverability rates across the industry because...

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